JOA

Industrial
Wietse Bandstra
Head of Marketing

Results

Open rate:

56

%

Example: 100 people were contacted, 40 opened the email; the rate is 40%.

Response rate:

23

%

Lead rate:

8

%

Appointments / month:

8

Monthly number of people who asked or agreed to have a [sales] call via phone, video, or face-to-face.

Client

JOA Air Solutions designs and builds tailor-made Industrial Dust Collection and Vapor Extraction equipment for the largest manufacturers worldwide. Its systems improve production processes with regards to Energy, Emission Limits and help realize Healthy and Safe Work Environments.

Challenge

JOA wanted to expand their awareness in new industry segments and promote new Air Filtration Solutions as their current business consisted mainly of repeat business of loyal clients.