Kaltenbach

Kaltenbach
(Link)
Production

Results

Open rate:

58

%

Example: 100 people were contacted, 40 opened the email; the rate is 40%.

Response rate:

45

%

Lead rate:

9

%

Appointments / month:

6

Monthly number of people who asked or agreed to have a [sales] call via phone, video, or face-to-face.

Client

Kaltenbach offers consultation and services to customers in the industries of metals production, metal construction, mechanical engineering, plant engineering and construction, steel trading and vehicle production. Furthermore, they design machines for metalworking.

Challenge

Due to the COVID-19 pandemic, Kaltenbach had a need to get in touch with decision makers in heavy industry outside the metal fairs (which have been cancelled) to show them how production processes can be cheaper and more effective, by using a drill-saw machine for light and medium-heavy operations